Fathers, although reticent, look forward to taking part  in a Wet T-shirt contest or, as an alternative, in the famous "Nove Colli" (Nine Hills) bicycle race starting from Cesenatico after having toiled in the gym all through the year.
Mothers are interested in the so-called Sposalizio del mare (Wedding of the sea), which Cervia has celebrated for almost 600 years, as well as in the mosaics cherished by San Vitale to teach their children the first rudiments of history of art. And what about children? They can enjoy wide beaches, amazing fun opportunities offered by the well-equipped beach gazebos in San Mauro Mare and a wide range of sports possibilities when Rimini turns into the capital of Frisbee hosting  the World Cup of beach ultimate, the famous "Paganello". This is the real essence of the Riviera: an outstanding variety of amazing opportunities.
Businessmen from Romagna are able to combine the historic vicissitudes cherished by the Estense Castle and the Diamond Palace in Ferrara with the fashion parade of Trepponti di Comacchio and the famous Buskers Festival which takes place in the centre of Ferrara.

They are also able to combine the fascination of Sant'Apollinare in Classe with a romantic dinner served on the beach of Marina di Ravenna, the Maggio in Fiore (Blooming May) festival in Cervia with the most glamorous clubs of Milano Marittima, the hearty meals served during the Festa Artusiana in Forlimpopoli with the Settimana dell'Amicizia (Week of the Friendship) in Gatteo Mare, the Arc of Augustus and the Tiberius Bridge in Rimini with the Palio del Daino (Palio of the Fallow deer) in Mondaino.
In the meantime,  Ravenna Festival promotes the great value of this artistic city, turning it into the capital of music, Rimini hosts the Meeting for friendship among peoples and the famous fitness fair known as Rimini Wellness and Ferrara is home to the Palio of San Giorgio and to a charming hot-air balloon race.
History is life. The Abbey of San Mercuriale in Forlì and the Malatesta Fortress in Cesena bear witness to the historic vicissitudes which still affect city life. And the evening opening of monuments and museums Ravenna promotes through the special event called Mosaico di notte (Mosaic by night) is an extraordinary advertising medium.